The work involved creating engaging and visually appealing content tailored to the brand identity and its target audience. Tasks included crafting individual posts and reusable templates, generating content derived from broader marketing campaigns, and among other things, regularly updating social media accounts with fresh material to maintain an active and engaging online presence. The goal was to foster a community around the brand, encourage engagement, and enhance the brand's online visibility.
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Company: Abacaxi Digital
Art Direction & Designer: Carolina Sattie
Copywriter: Jade Marchiori, David Mendes and Magna Oliveira